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The legislature’s Bipartisan Women’s Caucus announced Friday that in recognition of Women’s History month online delivery service Instacart has pledged to support women-owned businesses with up to $1 million in advertising credit on their platform.
Instacart announced that beginning in April, “eligible brands will receive free Instacart Ads credits to use with the company’s flagship sponsored product offering throughout 2022.” In order to be eligible, a women-owned brand must have her products available on the Instacart marketplace and in retail partner locations. The pool of advertising credit will be available to all applicants nationwide.
The Instacart Ads Initiative now offers emerging, women-owned Consumer Packaged Goods brands the opportunity to reach a broader audience in the digital aisles with prominent advertising placement among millions of items available from the more than 700 national, regional, and local retailers featured on the Instacart Marketplace, according to Instacart.
Instacart reported that it has partnered with 48 brick and mortar retailers in Connecticut to help connect more than 270,000 people and families to food and essential goods they need through their online platform.
Interested business owners can apply for the Instacart Ads Initiative by visiting this link: https://ads.instacart.com/
