Women’s Bipartisan Caucus Announces Instacart Has Pledged Up To $1 Million To Support Women-Owned Businesses
(HARTFORD, CT) – State Representatives Rosa Rebimbas (R-Naugatuck) and Dorinda Borer (D-West Haven), Co-Chairs of the Women’s Bipartisan Caucus, announced Tuesday that Instacart, an online grocery delivery service, has pledged to support women-owned businesses with up to $1 million in advertising credit on their platform in recognition of Women’s History Month.
Instacart announced that beginning in April, “eligible brands will receive free Instacart Ads credits to use with the company’s flagship sponsored product offering throughout 2022.” In order to be eligible, a women-owned brand must have its products available on the Instacart marketplace and in retail partner locations. The pool of advertising credit will be available to all applicants nationwide.
“This initiative is an investment in women-owned businesses – many that are right here in Connecticut – that will provide them with a needed boost on a widely used platform,” said Rep. Rebimbas. “It will give those businesses the ability to market local products to a nationwide audience of consumers and I applaud Instacart for their effort to support women.”
“This expansion to the Instacart Ads Initiative will have a tremendous impact in leveraging women-owned brands across the country,” said Rep. Borer. “This funding will help amplify women-owned brands and allow emerging entrepreneurs to reach a broader audience. I am excited to see the growth and opportunity this funding will bring to our state.”
The Instacart Ads Initiative now offers emerging, women-owned Consumer Packaged Goods (CPG) brands the opportunity to reach a broader audience in the digital aisles with prominent advertising placement among millions of items available from the more than 700 national, regional, and local retailers featured on the Instacart Marketplace, according to Instacart.
“With our Ads Initiative, we are supporting emerging brands by providing onboarding support, sharing campaign optimization best practices, and offering the opportunity to connect with and inspire new and existing customers on Instacart,” Ali Miller, Head of Ads Product at Instacart, said in an announcement about the initiative. “Our goal is to continue to identify and amplify more women entrepreneurs and brands with Instacart Ads to help them drive discovery and business growth.”
Instacart reported that it has partnered with 48 brick-and-mortar retailers in Connecticut to help connect more than 270,000 people and families to food and essential goods they need through its online platform. Launched in 2021, Instacart’s initiative supports emerging brands on Instacart by sharing campaign best practices and optimization, and partnering with emerging brands to grow their business with Instacart Ads.
Interested business owners can apply for the Instacart Ads Initiative by visiting this link: https://ads.instacart.com/
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